A look into Officeworks
Officeworks is Australia’s leading retailer and supplier of office products and solutions for home, business and education needs. As part of the Wesfarmers group, Officeworks has an extensive national footprint operating more than 160 retail stores across every state and territory and employing more than 7000 team members.
Officeworks digital marketing
Fair Consulting Group was engaged to develop and optimise integration solutions for multiple data sources (ERP, CRM and BW) with Adobe Campaign as part of their project to develop a modern digital marketing platform.
Our Consultants objective was to drive change in customer behavior by increasing customer spend by stimulating upsell, cross-sell and minimising churn.
Our expert’s involvement with the project included integration to Salesforce, Coremetrics, Web Site and POS. Adobe Audience Manager will also be rolled out to manage Social media communications.